Wondering who is winning in the streaming wars in South Africa in Q1, 2024?

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Presented below is the section for South Africa from The Global Demand Report. Enjoy!

South Africa genre and subgenre preferences for series

• The thriller genre was notably successful in South Africa. These shows accounted for 21.3% of demand for all shows, which is the largest share of demand for thrillers in this report.
• Game shows were a winning format in South Africa where they made up 5.9% of demand for all series. This is above the 4.1% share of demand for game shows globally.
• South African audiences had the lowest share of demand for comedy series. Comedies only accounted for 34.6% of demand in Q1 2024 – the lowest share for the genre in this report.

• LGBTQI+ content resonated with audiences in South Africa. These shows accounted for 7.5% of demand, the largest of markets in this report.
• The procedural subgenre had high demand in South Africa. The 4.9% of demand for procedural shows in this market was more than twice the global share of demand for these shows (2.4%).
• South African audiences gave the smallest share of demand anime content in this report. Only 2.8% of demand for shows was for the anime subgenre.

South Africa originals share of demand and demand distribution

• Netflix original content achieved its largest share of demand across markets in this report in South Africa where its original series made up 10.4% of demand for all shows in Q1 2024.
• Original content from British channel ITV broke through with audience in South Africa where it reached its highest share of demand in this report, 1.9%.
• Shows from The CW made up a larger share of demand in South Africa than in any other market in this report, 3.1%.

• Reacher, an Amazon Prime Video original, ranked as the second most in-demand show in South Africa in Q1 2024, a higher rank than it achieved in any market in this report.
• Grey’s Anatomy is just one example of the medical content that had high demand in South Africa. The long-running American medical drama ranked as the 7th most in-demand show in South Africa in Q1 2024.
• Lifestyle reality content like the Real Housewives and Below Deck franchises resonated with South African audiences. The Real Housewives of Beverly Hills ranked as the 24th most in-demand show of Q1 2024 in South Africa.

Top Series in South Africa

Here are the top 20 most in-demand series in Q1 2024 across all platforms and networks in South Africa:

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