Insights

The state of streaming and TV in Brazil Q1 2022: Rede Globo, Netflix, HBO, CBS and NBC

1 April, 2022

Wondering who is winning in the streaming wars in Brazil in Q1, 2022?

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Presented below is the section for Brazil from The Global Demand Report. Enjoy!

Brazil Genre and Subgenre Preferences for Series

  • Brazil’s share of demand for factual content (2.6%) was more than 4 times the global demandshare (0.6%).
  • Despite Big Brother Brasil’s strong demand in Q1 2022 (26.1x), share of demand for the reality genre in Brazil (7.5%) is below its global share of demand–10.2%.
  • Brazil had the largest share of demand for horror content in this report giving a 1.6% share of demand to the genre in Q1 2022.
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  • School ranked as the fifth most in-demand subgenre in Brazil for the quarter. The same happened in five other markets in this report.
  • Comedy subgenres succeeded in Brazil this quarter. Sitcom ranked 4th and comedy drama ranked 7th.
  • Brazil was one of three markets (along with France and Thailand) covered in this report where Japanese Anime ranked as the most in-demand subgenre.
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Brazil Originals Share of Demand and Demand Distribution

  • Content from local player Rede Globo led all platforms in demand share in Brazil in Q1 2022 with 9.5%.
  • Brazil was one of the three markets where Netflix didn’t made up the largest share of original demand in Q1 2022. Brazilian audiences gave the platform’s originals 7.4% of demand for the quarter which was below the global share of demand for platform’s originals (10.4%).
  • Content from The CW was very successful in Brazil and Portugal this quarter where it achieved its largest share of demand for originals with 3%.
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  • Japanese Anime ranked high in Brazil in this report. Attack on Titan was the most in-demand show in Brazil in the first quarter with 27.41 times the average series demand in Q1 2022.
  • Big Brother Brasil, from Rede Globo, was the most in-demand reality series in Brazil this quarter with 26.11 times the average series demand.
  • The Big Bang Theory, the comedy from CBS, ranked higher in Brazil (21) than in any other market covered in this report.
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Top Series in Brazil

Here are the top 20 most in-demand series in Q1 2022 across all platforms and networks in Brazil:

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