Wondering who is winning in the streaming wars in Denmark in Q3, 2022?

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Presented below is the section for Denmark from The Global Demand Report. Enjoy!

Denmark Genre and Subgenre Preferences for Series

• Denmark was the most receptive of the Nordic markets to the reality genre. 17.7% of demand for shows was for a reality series, which is larger than the share of demand for reality series in any other Nordic country.
• Danish audiences gave a larger share of demand to game shows (5.9%) than the global average in Q2 2024 (3.7%).
• Denmark had one of the lowest demand shares for animated content (20.3%). This was the third lowest share of demand for animation in this report and below the global share of demand for this genre (22.9%).

• While Denmark had an average share of demand for comedy in general, sitcoms were a winning format with Danish audiences. 8.5% of demand for shows in this market was for a sitcom, larger than any other market in this report.
• The performance subgenre also was successful at breaking through with Danish audiences. 2.9% of demand was for a performance shows, the largest across markets in this report.
• The demand for soap operas in Denmark was negligible. Less than half a percent of demand for series was for a soap opera here, making this one of the most oversaturated genres.

Denmark Originals Share of Demand and Demand Distribution

• HBO content accounted for 5.8% of demand in Denmark, the largest share of demand for the premium channel’s content across markets in this report.
• FOX shows made up 3.9% of demand for all series in Denmark in Q2 2024, a greater share of demand for this content than in any other market in this report.
• Although they accounted for a small share of demand, Hulu originals made up a larger share of demand in Denmark than in any other market in this report – 2.1%.

• The Bear, which had a higher demand rank in Denmark than in any other market in this report (#34) resonated with Danish audiences, no doubt helped by multiple scenes in the show that were set in Copenhagen.
• Ex on the Beach (DK), successfully tapped into high demand for reality content in Denmark with a local version of the globally popular Ex on the Beach franchise.
• Local series, Badhotellet, from Danés TV 2, was the highest ranked local scripted series in Denmark for the quarter. Its tenth and final season was released this year.

Top Series in Denmark

Here are the top 20 most in-demand series in Q2 2024 across all platforms and networks in Denmark:

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