The state of streaming and television in Denmark Q3 2022: Netflix, HBO, CBS, NBC and Disney

16 December, 2022

Wondering who is winning in the streaming wars in Denmark in Q3, 2022?

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Presented below is the section for Denmark from The Global Demand Report. Enjoy!

Denmark Genre and Subgenre Preferences for Series

  • Denmark was tied with four other markets in this report for the lowest share of audience demand in the Factual genre (0.2%), below the genre’s global share (0.7%). 
  • Drama (37.4%) was Denmark’s most in-demand genre in Q3 2022, followed by Reality (13.8%) and Comedy (13.0%). 
  • Despite the presence of Last Week Tonight With John Oliver (17) and Taskmaster (18) in the top 20 most in-demand series in Denmark in Q3 2022, the market generated the third-smallest audience demand share for the variety genre (3.8%) in this report.
  • Crime drama ranked as the most in-demand subgenre in Denmark for the quarter. It was the top subgenre in three other markets in this report.
  • Sci-Fi Drama was the second most in-demand subgenre in Denmark in Q3 2022, its highest rank in this report. 
  • Sitcom was the 3rd most in-demand subgenre in Denmark. The only markets to rank the subgenre higher in the top ten were the US and New Zealand. 

Denmark Originals Share of Demand and Demand Distribution

  • Similar to most markets in this report, Netflix originals made up the largest share of original demand (8.7%) in Denmark in Q3 2022.
  • Content from  BBC was uniquely successful in Denmark this quarter where achieved its second largest share of demand for originals with 4.3%, behind New Zealand (5.3%). 
  • Broadcast networks CBS (5.7%), NBC (5.1%), ABC (3.4%) and Fox (3.7%) all out-performed their global averages in Denmark this quarter.
  • As most markets in this report (8 out of 10), Stranger Things was the most in-demand show in Denmark in Q3 2022 with 27.1 times the average series demand.
  • Denmark’s Top 5 most in-demand TV series in the quarter were dominated by dramas, which is unsurprising given the market’s top subgenre was Crime Drama. 
  • For All MankindApple TV+’s alternate history space drama, ranked higher in Denmark (19) than any other market in this report.

Top Series in Denmark

Here are the top 20 most in-demand series in Q3 2022 across all platforms and networks in Denmark:


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