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The state of streaming and TV in Egypt Q2 2022: Netflix, MBC, CBS, HBO, Disney and RecordTV

6 July, 2022

Wondering who is winning in the streaming wars in Egypt in Q2, 2022?

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Presented below is the section for Egypt from The Global Demand Report. Enjoy!

Egypt Genre and Subgenre Preferences for Series

  • Egyptian audiences gave the lowest share of demand (10.1%) to animation content in this report, despite showing high demand for shows like Attack on Titan (9.9x) and Jujutsu Kaisen (5.6x).
  • Despite having the second largest share of demand for comedy in Q2 2022 (13.6%), Egypt’s demand for the genre was slightly lower than the global share of demand–13.8%.
  • Egypt had the largest share of demand for drama content in this report giving a 41.9% share of demand to the genre in Q2 2022.
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  • Egyptian audiences showed their love for drama subgenres this quarter. Crime Drama ranked 1st, Romantic Drama ranked 4th, Comedy Drama ranked 6th and Family Drama ranked 8th.
  • Egypt was the only market covered in this report to rank the Family Drama subgenre in the top 10.
  • School ranked as the second most in-demand subgenre in Egypt for the quarter. The same happened in Peru and Malaysia.
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Egypt Originals Share of Demand and Demand Distribution

  • The 2.8% share of demand from ABC in the Egyptian market was below the global share for the network (3.2%) in this quarter.
  • Netflix made up the largest share of demand in Egypt in Q2 2022. Egyptian audiences gave the platform’s originals 7.8% of demand for the quarter which was below the global share of demand for platform’s originals (10.0%).
  • Content from The CW performed very poorly in Egypt this quarter where it accounted for its smallest share of demand for originals in this report with 1.6%.
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  • Drama ranked high in Egypt in this quarter. Stranger Things (10.42x), Better Call Saul (9.15x), Game of Thrones (9.08x) and Peaky Blinders (7.2x3) were in the top 10 most in-demand shows in the market in Q2 2022.
  • Maktoub Alayya, from DMC, was the most in-demand comedy series in Egypt this quarter with 7.15 times the average series demand.
  • WWE Monday Night Raw, the sports show from USA Network, ranked higher in Egypt (13) than in anyother market covered in this report.
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Top Series in Egypt

Here are the top 20 most in-demand series in Q2 2022 across all platforms and networks in Egypt:

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