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The state of streaming and TV in Germany Q1 2022: Netflix, CBS, HBO, NBC, and BBC

1 April, 2022

Wondering who is winning in the streaming wars in Germany in Q1, 2022?

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Presented below is the section for Germany from The Global Demand Report. Enjoy!

Germany Genre and Subgenre Preferences for Series

  • German audiences gave the largest share of demand to drama series in Q1 2022. However, the 35.4% share of demand for this genre was below its global share of demand (39.3%).
  • Germany was one of the most reality-loving markets in this report, giving a 12.2% share of demand to the genre for the quarter.
  • Horror content was notably unpopular in Germany where it accounted for under a 1% share of demand for all series in Q1 2022.
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  • Crime drama ranked as the most in-demand subgenre in Germany for the quarter. It was the top subgenre in five of the markets in this report.
  • A love of competition reality helped drive high demand for the reality genre in Germany. Competition reality ranked as the 8th most in-demand subgenre for the quarter.
  • Germany was one of four markets covered in this report where thriller ranked in the top ten most in-demand subgenres.
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Germany Originals Share of Demand and Demand Distribution

  • Netflix originals made up the largest share of original demand in Germany in Q1 2022. The 8.6% of demand German audiences gave to the platform’s originals for the quarter was below the global share of demand for the platform’s originals (10.4%).
  • Content from CBS was uniquely successful in Germany this quarter where it made up the second largest share of demand for originals with 5.5%.
  • Discovery content achieved one of its largest demand shares in Germany this quarter with 2.4%. Discovery branded content’s strength in the reality genre appealed to German audiences who are fans of the genre
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  • The Witcher was the most in-demand show in Germany in Q1 2022 with 25.45 times the average series demand in Q1 2022 following its second season premiere on December 17, 2021.
  • Germany’s Next Topmodel, from ProSieben, was the most in-demand reality series in Germany this quarter when it had 17.54 times the average series demand.
  • Brooklyn Nine-Nine, the police comedy from FOX, has found fans in Germany. In 19th place, it ranked higher in Germany than in any other market covered in this report.
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Top Series in Germany

Here are the top 20 most in-demand series in Q1 2022 across all platforms and networks in Germany:

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