Insights

The state of streaming and TV in Japan Q1 2024: Tokyo MX, Fuji TV, TV Tokyo, TV Asahi, TBS Television and AT-X

4 July, 2024

Wondering who is winning in the streaming wars in Japan in Q1, 2024?

Please subscribe to DEMAND360LITE to access the latest version of The Global Demand Report and to discover the latest content analytics and trends for TV series on cable, broadcast, OTT and SVOD streaming platforms around the world.

Presented below is the section for Japan from The Global Demand Report. Enjoy!

Japan genre and subgenre preferences for series

jp1.png
  • Japan had the largest share of demand for the animation genre in this report. 46% of demand for shows was for an animated series in Q1 2024, boosted in large part by the popularity of local anime content here.
  • The fantasy genre accounted for 30% of demand in Japan which is significantly above the global share of demand for this content (19.1%).
  • The reality genre made up a smaller share of demand in Japan (7.0%) than in any other market in this report and was below the global share of demand for reality content (12.6%).

jp2.png
  • Japan was the only market in this report where sitcoms were oversaturated. The share of demand for this subgenre (3.0%) was less than the share of supply of these series (4.6%).
  • Competition series made up a significantly lower share of demand in Japan (1.6%). This is half the global share of demand that the competition subgenre makes up (3.2%).
  • Medical shows have room for expansion in Japan. These shows drive 1.5% of demand but only account for 1.1% of titles.

Japan originals share of demand and demand distribution

jp3.png
  • The five largest channels by demand share in Japan were all local Japanese channels. Tokyo MX led the pack with a 10.5% share of demand for all series in Q1 2024.
  • Netflix, squeezed by local competition, had its smallest share of demand for its original series in Japan of all markets in this report (5.8%).
  • Content from local channels was so dominant in Japan that the top 15 channels/platforms accounted for over 70% of demand for all shows in this market, a much greater concentration among the top players than in other markets.

jp4.png
  • The historical drama, Dear Radiance, was the highest ranked live action series in Japan in Q1 2024 as the fourth most in-demand show for the quarter.
  • Nogizaka Under Construction is an example of a variety series that has succeeded with Japanese audiences. It was the 23rd most in-demand show for Q1 2024 in this market.
  • New anime series, Delicious in Dungeon, ranked as the 34th most in-demand show in Japan in Q1 2024.

Top Series in Japan

Here are the top 20 most in-demand series in Q1 2024 across all platforms and networks in Japan:

jp5.png

Please subscribe to DEMAND360LITE to access the latest version of The Global Demand Report.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription