Insights

The state of streaming and TV in Japan Q2 2022: Tokyo MX, Fuji TV, TV Tokyo, TV Asahi, TBS Television and AT-X

6 July, 2022

Wondering who is winning in the streaming wars in Japan in Q2, 2022?

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Presented below is the section for Japan from The Global Demand Report. Enjoy!

Japan Genre and Subgenre Preferences for Series

  • In Q2 2022, animation series were very popular with Japanese audiences who gave the genre a 49.7% share of demand–almost 4 times the global share of demand (12.4%).
  • On the other hand, Japan gave the lowest share of demand for reality content (3.2%) in this report–a third of the global share of demand (9.6%) for the genre.
  • Japan also presented the lowest demand shares for action and adventure (3.9%), children (2.8%), comedy (7.9%), horror (0.4%) and sports (0.5%) in Q2 2022.
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  • Japanese Animation ranked as the most in-demand subgenre in Japan in this quarter. It edged out Romantic Drama by 90% demand for the quarter.
  • Romantic drama ranked higher in Japan than in any other market in this report as the 2nd most in-demand subgenre in Q2 2022.
  • Japan was the only market to rank Mystery Drama, Talk Show, Thriller, and Historical Drama subgenres in the top 10 in this report.
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Japan Originals Share of Demand and Demand Distribution

  • Japan was a very competitive market, crowded with strong local players. Netflix (5.8%), NBC (1.4%), CBS (1.8%), HBO (1.9%) and Disney (2.2%) each had their lowest demand share in this market in Q2 2022.
  • The 5.8% share of demand from Netflix in the Japanese market was well below the global share for Netflix (10.0%).
  • Content from NBC was particularly unpopular in Japan where it achieved its lowest demand share this quarter. The 1.4% share of demand from Japanese audiences was below its global share of demand (4.0%).
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  • The animation from TV Tokyo, Spy X Family, was the most in-demand show in Japan in with 30.31 times the average series demand in Q2 2022.
  • Nogizaka Under Construction, from TV Tokyo, was the most in-demand non-animation series in Japan in Q2 2022 with 17.7 times the average series demand.
  • The animation Komi Can’t Communicate was the most in-demand Netflix show in Japan this quarter with 13.53 times the average series demand.
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Top Series in Japan

Here are the top 20 most in-demand series in Q2 2022 across all platforms and networks in Japan:

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