Wondering who is winning in the streaming wars in the Malaysia in Q1, 2024?

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Presented below is the section for Malaysia from The Global Demand Report. Enjoy!

Malaysia genre and subgenre preferences for series

• The variety genre had notable success in Malaysia. These shows made up 2.8% of demand in this market, which is higher than in any other market in this report and above the global share of demand for variety content (1.7%).
• Historical content struggled to gain traction with audiences in Malaysia, only accounting for 2.5% of demand for all shows in Q1 2024 – the lowest share for this genre in this report.
• The share of demand for children’s content in Malaysia (13.7%) was more than double the global share of demand for children’s shows (6.3%).

• Reflecting high demand for both animated and children’s content in Malaysia, the cartoon subgenre strongly overperforms in this market. The 1.9% of titles this subgenre makes up drives 5.5% of demand.
• Performance content also has room to expand in Malaysia. These titles make up 1.1% of titles but drive 3% of demand in this market.
• Travel series make up a lower share of demand in Malaysia (0.2%) than most markets in this report. The share of demand for this content is also well below the share of supply that these titles make up.

Malaysia originals share of demand and demand distribution

• Original content from TV3, the local Malaysian broadcaster, accounted for 3.8% of demand for shows in Q1 2024 and ranked fourth in its home market.
• Original content from local company, Astro, made up 2.4% of demand for shows in Malaysia.
• High demand for kids’ content in Malaysia meant that shows from kids focused brands – Disney, Cartoon Network, and Nickelodeon had a larger share of demand in this market (5.7%, 3.1%, 2.4%) than they did globally (3.9%, 1.9%, 1.6%).

• Local children’s series, Boboiboy: Galaxy, ranked as the second most in-demand show overall in Malaysia for Q1 2024, reflecting high demand in this market for both children’s and animated content.
• Local variety series, Meletop, ranked as the 18th most in-demand show overall in Malaysia, a market with high demand for variety series like this.
• Malaysia was a market open to international content from a variety of countries. Several Korean series like A Shop for Killers and Indian series like The Moon Began to Burn ranked higher here than in other markets we covered.

Top series in Malaysia

Here are the top 20 most in-demand series in Q1 2024 across all platforms and networks in Malaysia:

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