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The state of streaming and TV in Norway Q2 2022: Netflix, HBO, CBS, NBC, Disney and BBC

6 July, 2022

Wondering who is winning in the streaming wars in Norway in Q2, 2022?

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Presented below is the section for Norway from The Global Demand Report. Enjoy!

Norway Genre and Subgenre Preferences for Series

  • With strong demand for Formula 1 (8.6x) and Top Gear (5.3x), Norwegian audiences gave the highest share of demand to sports genre in this quarter (1.6%).
  • Norway was one of the most reality-loving markets in this report, giving 13.3% share of demand to the genre in this quarter.
  • Factual content was notably unpopular in Norway where it accounted for under a 1% share of demand for all series in Q2 2022.
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  • Crime drama ranked as the most in-demand subgenre in Norway for the quarter. It was the top subgenre in three other markets in this report.
  • A love for science fiction from Norwegian audiences helped drive high demand for Sci-Fi Drama (4th) and Sci-Fi Action (9th) subgenres in this quarter.
  • Sitcom was the 3rd most in-demand subgenre in Norway and Romania. The only market to rank the subgenre higher in the top ten was the US.
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Norway Originals Share of Demand and Demand Distribution

  • Netflix originals made up the largest share of original demand in Norway in Q2 2022. The 7.8% of demand Norwegian audiences gave to the platform’s originals for the quarter was below the global share of demand for the platform’s originals (10.0%).
  • Content from HBO was uniquely successful in Norway this quarter where it made up the second largest share of demand for originals with 6.9%.
  • Content from Amazon Prime Video achieved its second largest demand share in Norway in Q2 2022 with 2.6%-slightly above the platform’s global share of demand (2.5%).
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  • As most markets in this report (6 out of 10), Stranger Things was the most in-demand show in Norway inQ2 2022 with 21.46 times the average series demand.
  • Formula 1 was very successful with sports-loving Norwegian audiences in Q2 2022. It ranked higher in Norway than in any other market in this report with 8.65 times the average series demand.
  • Britain’s Got Talent, from ITV, was the most in-demand reality series in Norway with 8.39 times the averageseries demand.
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Top Series in Norway

Here are the top 20 most in-demand series in Q2 2022 across all platforms and networks in Norway:

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