The state of streaming and television in South Africa Q3 2022: Netflix, CBS, NBC, HBO and ABC

16 December, 2022

Wondering who is winning in the streaming wars in South Africa in Q3, 2022?

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Presented below is the section for South Africa from The Global Demand Report. Enjoy!

South Africa Genre and Subgenre Preferences for Series

  • Action and Adventure series were very popular in South Africa in Q3 2022. The 8.8% share of demand for the genre was the second-largest in this report. 
  • The variety genre had its lowest share of demand in South Africa in this quarter at 2.0%, below its global average of 3.5%.
  • Audience demand share for animation programming in South Africa (7.1%) was the second-lowest in this report, significantly smaller than the genre’s global share (12.5%) in Q3 2022. 
  • Crime Drama was the most in-demand subgenre by far in South Africa this quarter. It had nearly twice the demand of the second ranked sitcom subgenre. 
  • Though Japanese Animation was the most in-demand subgenre globally in Q3 2022, it ranked just sixth in South Africa.
  • The Procedural Drama subgenre ranked higher in South Africa than any other market in this report.

South Africa Originals Share of Demand and Demand Distribution

  • South Africa either led all markets in this report or were tied for the largest share of originals demand from Netflix (10.8%), NBC (5.7%), CBS (7.2%), Fox (4.1%) and The CW (4.2%).
  • Series from Discovery were especially unpopular in South Africa as the platform’s audience demand share (1.9%) was tied for the lowest in this report. 
  • Content from Disney had its third smallest demand share in South Africa this quarter with 4.4% - which is still above the platform’s global share of demand (4.0%).
  • Despite ranking among the middle tier in audience demand (12.4%) for reality programming among the markets in this report, unscripted series Love Island: UK (6) and The Real Housewives of Beverly Hills (8) ranked among the top 10 most in demand series in South Africa in Q3 2022. 
  • Netflix, which accounted for the highest share of audience demand (10.8%) for originals in South Africa, notched the top two titles in Stranger Things (1) and Monster: The Jeffrey Dahmer Story (2). 
  • Grey’s Anatomy ranked higher in South Africa (9) than any other market in this report in Q3 2022. 

Top Series in South Africa

Here are the top 20 most in-demand series in Q3 2022 across all platforms and networks in South Africa:


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