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The state of streaming and TV in the United Arab Emirates Q2 2022: Netflix, Disney, HBO, NBC, CBS and ABC

6 July, 2022

Wondering who is winning in the streaming wars in the United Arab Emirates in Q2, 2022?

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Presented below is the section for the United Arab Emirates from The Global Demand Report. Enjoy!

United Arab Emirates Genre and Subgenre Preferences for Series

  • With 1.6% share of demand for the genre, the UAE was jointly the most sports loving market (along with Norway) across all markets in this report.
  • UAE audiences gave the third largest share of demand to reality genre in Q2 2022 (10.1%) of all markets in this report.
  • The UAE was the market with the second largest share of demand (10.1%) for the action/adventure genre in this quarter.
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  • Drama was very popular with UAE audiences in Q2 2022. Drama subgenres occupied 5 spots in the top 10 most in-demand subgenres in the market
  • The Superhero Series subgenre was very popular inthe UAE as the 4th most in-demand subgenre in the quarter.
  • Crime drama ranked as the most in-demand subgenre in the UAE for Q2 2022. It was the top subgenre in three other markets in this report.
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United Arab Emirates Originals Share of Demand and Demand Distribution

  • Netflix made up the largest share of demand in the UAE in this report. The 8.6% demand share was still lower than the global share of demand for the platform’s content (10.0%).
  • Disney content was popular in the UAE in this quarter. The 7.2% share of demand is well above its global share of demand (3.9%).
  • The UAE had the third largest share of demand for content from HBO across all markets with 6.1% demand share.
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  • Moon Knight, the action/adventure from Disney, was the most in-demand show in this market in Q2 2022 with 19 times the average series demand.
  • Attack on Titan, from MBS, was the most in-demand animation series in the UAE this quarter with 11.25 times the average series demand.
  • WWE Monday Night Raw, the sports show from USA Network, had 8.86 times the average series demand in the UAE in Q2 2022.
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Top Series in the United Arab Emirates

Here are the top 20 most in-demand series in Q2 2022 across all platforms and networks in the United Arab Emirates:

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