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The state of streaming and TV in the United States Q1 2022: Netflix, NBC, CBS, ABC, HBO and Disney

1 April, 2022

Wondering who is winning in the streaming wars in the United States in Q1, 2022?

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Presented below is the section for the United States from The Global Demand Report. Enjoy!

United States Genre and Subgenre Preferences for Series

  • The US is the most reality-loving market in Q1 2022 with a 15.7% share of demand for the genre.
  • American audiences gave the lowest shares of demand to action/adventure (5.4%) and drama(27.1%) genres across all markets in this report.
  • The US gave the second largest share of demand to the documentary genre in Q1 2022. The 7.9%share of demand for this genre was higher than the global share of demand (5.3%).
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  • Sitcom ranked higher in the US than any other market in this report and was the most in-demandsubgenre in the US for Q1 2022. Sitcom was the top 3 most in-demand subgenre in all markets inthis report, except for Brazil, Thailand and Venezuela.
  • Along with Venezuela, the US was the only market where the cartoon subgenre ranked in the top10 in this report.
  • As in all other markets in this report, school series was among the top 10 most in-demandsubgenres in the US in Q1 2022.
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United States Originals Share of Demand and Demand Distribution

  • Content from ABC achieved its largest demand share in the US. The 5.1% of demand sharegenerated by American audiences was higher than the global share of demand for the platform(3.5%).
  • Amazon Prime Video (1.6%) and Showtime (1.3%) originals had the lowest shares of demand in theUS in this quarter.
  • In Q1 2022, content from NBC experienced great success in the US where it made up the largestshare of demand for originals with 6.1%.
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  • Spongebob Squarepants was the most in-demand show in the US in Q1 2022 with 66.54 times the average series demand and was the only Nickelodeon series ranked in the top 100 in the market.
  • HBO’s Euphoria was the most in-demand drama series in the US this quarter with 47.55 times the average series demand.
  • The Netflix comedy Cobra Kai ranked higher in the US in Q1 2022 than in any other market coveredin this report with 42.84 times the average series demand.
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Top Series in the United States

Here are the top 20 most in-demand series in Q1 2022 across all platforms and networks in the United States:

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