Insights

Title Movement Trend Report - Ireland May to July 2020

11 September, 2020

Parrot Analytics title movement reports reveal which series have had a serious impact on a market’s audience between May and July 2020.

The key questions investigated in this report include:

1. Which new series (Season 1) had the strongest debut among Irish audiences?

2. Which debut or pre-existing series gained the most audience attention in Ireland from May to June?

3. Which debut or pre-existing series gained the most audience attention in Ireland from June to July?

Which new titles had the strongest debut?

First, we will look at which new debuts were most demanded in Ireland. This chart contains 15 titles that had a global Season 1 premiere between May 1st and July 31st. Each series is ranked by its average market multiplier over that series’ first 30 days after the premiere date.

For these three months, the most in-demand new debut in Ireland is sci-fi drama Snowpiercer from US network TNT. In the first 30 days after Snowpiercer’s May 17th global premiere the show averaged 11.4 times the demand of the average title in Ireland.

TM202007IE1.png

The second best-received new release among Irish audiences is the Netflix sitcom Space Force. Debuting on May 29th, the Steve Carell-starring comedy is 10.6 times more demanded than the Ireland market average in the first 30 days after release.

Two other comedy debuts also caught the attention of Irish audiences in this period. They are Amazon Prime Video’s Upload and Hulu’s animated sitcom Solar Opposites. Despite not yet receiving an official release in Ireland, Solar Opposites had 3.1 times the demand of the average series in Ireland in the 30 days following the US release on May 8th.

The most in-demand new documentary series is I'll Be Gone in the Dark, a HBO documentary of the hunt for the Golden State Killer. This show premiered globally on June 28th and in Ireland on Sky Crime in late August. The high demand following the global premiere suggests many viewers did not wait for the official Irish release.

Which existing or new titles gained the most audience attention from May to June?

Comparing demand for each series in May and June 2020, we find that Netflix’s 13 Reasons Why gained the most demand. June’s Irish demand for the teen drama gained +12x market average compared to May. The increase is due to the fourth and final season of 13 Reasons Why, which was released in Ireland on June 5th. The show is also the fastest growing returning (Season 2+) series for these months.

TM202007IE2.png

With COVID-19 restrictions making filming challenging, many reality shows were paused in this three-month period. An exception is NBC’s America’s Got Talent, which aired Season 15 in the United States starting May 26th. In Ireland, demand for the show increased by +8.8x market average from May to June.

German sci-fi drama series Dark has the third highest increase in Irish demand. Like fellow Netflix drama 13 Reasons Why this is due to final season releasing, in this case Dark Season 3 which was released towards end of month on June 27th.

A pair of anthology true crime dramas captured Irish audience attention moving into June. Dirty John and The Sinner both aired originally on the USA Network. Season 2 of Dirty John premiered in the USA on May 31st and arrived on Netflix Ireland the next day. Showing Netflix’s reach amongst Irish audiences, The Sinner originally aired in the USA over February and March. The +4.8x market average series increase from May to June comes after The Sinner arrived on Netflix Ireland on June 19th.

Which existing or new titles gained the most audience attention from June to July?

Moving to the June to July 2020 period, Netflix series Warrior Nun saw the highest increase from June to July. Following the show’s premiere on July 2nd, it gained +9.6x market average demand in Ireland from June’s demand.

TM202007IE3.png

Warrior Nun is followed closely in month-to-month demand increases by Paramount Network’s western drama series Yellowstone. The global premiere of the show’s Season 3 took place on June 21st, making it the fastest growing returning (Season 2+) series in Ireland between June and July.

HBO’s new adaptation of Perry Mason found favour with Irish audiences. The crime drama is the fourth highest demand new debut over all three months, Here we see that the show’s June 21st debut gave it a +9.0x market average demand increase from June to July. Perry Mason was available in this market on Sky Atlantic the day after the US airing.

Unusually, thriller series Condor has one of the highest demand increases in both charts. Irish demand for the show increased by +4.5x from May to June and then again by 5.9x from June to July. Originating from the Audience Network in the United States the show is an adaptation of CIA spy novel Six Days Of The Condor. Season 2 of Condor premiered on June 9th on RTÉ2. The May to June demand increase is likely due to the premiere, but the June to July increase means demand increases over the course of the series airing. This is a sign Condor is a sleeper hit that attracted strong word of mouth recommendations within Irish audiences.

Superhero drama The Umbrella Academy from Netflix showed the fifth highest increase in demand from Irish audiences. Season 2 of the show was released on July 31st, the very last day of the June-July period. This means that The Umbrella Academy obtained this high demand increase almost entirely from pre-release audience anticipation. Unsurprisingly given this fact, The Umbrella Academy did go on to be August’s most demanded series in Ireland.

This report is intended as a high-level overview of the most impactful series in this market. For deeper investigations, your monitor subscription gives you access to title-level demand data for tens of thousands of titles across dozens of markets.

Other insights you may enjoy


DEMAND360LITE

Monitor global content trends across 100+ platforms for 15,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get DEMAND360LITE?

  • Rank 15,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.