Insights

Title Movement Trend Report - United States 2019 Q4

8 March, 2020

Parrot Analytics title movement reports reveal which series have had a serious impact on a market’s audience during the quarter.

The key questions investigated in this report include:

1. Which new series (Season 1) had the strongest debut among American audiences?

2. Which debut or pre-existing series gained the most audience attention in the USA from October to November?

3. Which debut or pre-existing series gained the most audience attention in the USA from November to December?

Which new titles had the strongest debut?

There was a very close battle for best new series in the US in Q4 2019. In the end, Netflix’s The Witcher just outperformed Disney+’s The Mandalorian, although both are vastly outpacing the rest of the market.

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This was a good quarter for new shows based on book/comic adaptations. As well as The Witcher, adaptations Watchmen & His Dark Materials from HBO and Batwoman from The CW are also in the five most demanded new shows by US audiences. The Mandalorian is the top non-adapted show, although it is part of the Star Wars IP.

12 of the 15 highest performing new titles this quarter are SVOD originals, with 3 being linear originals. Watchmen is the linear title with the most premiere demand.

Which existing or new titles gained the most audience attention from October to November?

The Mandalorian debuted near the start of Nov 2019. This timing, combined with strong audience appeal, helped it easily have the single strongest month on month growth for Oct-Nov. Demand for the show grew by nearly 60x the market’s average demand for a title.

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Many new series from Apple TV+ also benefited from their November 1st debut, although they do not have the same level of increase as The Mandalorian. See increased most out of the Apple TV+ originals.

Several returning shows had strong growth in this period too, with Adult Swim’s Rick And Morty showing the most month to month growth for Oct-Nov after The Mandalorian. This is closely followed by another animated series, Cartoon Network’s Steven Universe.

Which existing or new titles gained the most audience attention from November to December?

Impressively, The Mandalorian maintained nearly the same rate of growth going from November into December as it did in Oct-Nov, gaining another ~50x US average in demand.

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The second set of demand increases compares demand in November 2019 to demand in December 2019.

Disney’s The Mandalorian had a strong challenger this period in Netflix’s The Witcher. The fantasy drama grew its demand by nearly 45x the US average, driven by the series’ December premiere.

Of established series, Steven Universe grew the most in this period. Amazon Prime Video’s The Marvelous Mrs. Maisel is the strongest returning SVOD series.

This report is intended as a high-level overview of the most impactful series in this market. For deeper investigations, your monitor subscription gives you access to title-level demand data for tens of thousands of titles across 90+ markets.


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