Insights

Top New Series Premieres Q3 2021

12 November, 2021

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Squid Game was the top new series premiere in Q3. The breakout hit from Netflix had 33.8 times the average series demand in its first 30 days following release. The show's demand trajectory distinguished it from most of Netflix's all-at-once releases, which generally jump in demand and then quickly taper off. Squid Game was able to consistently grow its demand over its first month as audiences around the world discovered this surprise hit.

Hulu had three notably successful premieres this quarter. Nine Perfect Strangers was the second most in-demand premiere with 26.4 times the average series demand and Only Murders in the Building came in fourth with 22.2x. Y: The Last Man rounded out the top 10 premieres of the quarter with 16.7x. This clearly fell short of expectations however as the show was cancelled before it even concluded its first season.

The two Disney+ originals in the top 10 premieres this quarter were both animated. Star Wars: Visions was the 3rd most in-demand new series premiere. It had success similar to other animated series in the Star Wars universe like The Clone Wars and The Bad Batch. However, Marvel's What If...? had significantly lower demand in its first 30 days compared to the three live action Marvel series that preceded it.

There was a surprising result in the two Apple TV+ originals that ranked among the top premieres this quarter. Foundation, the expensive sci-fi series based on the classic Asimov books was a success as would be expected, with 19.6 times the average series demand. However, the quirky musical comedy Schmigadoon! had higher demand in its first 30 days.

Of the two network series that ranked in the top 10 premieres this quarter, La Brea from NBC (17.6x) came out ahead of NCIS: Hawai'i from CBS (16.9x).

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