Insights

TV series demand across all television platforms for the U.S. (13 - 19 August, 2022)

22 August, 2022

Image: Better Call Saul, AMC

mediaplay_top10_all_series_8.22.png

For another week, demand for Stranger Things was significantly ahead of other series in the US, at 130.5 times the demand of the average series. It continued to steadily come down from its stratospheric highs however, with demand for the show falling by 9% from last week.

Better Call Saul was one of the biggest gainers this week. Its demand jumped by nearly 20% this week and it moved up to be the second most in-demand show in the US. Its series finale aired on August 15th culminating a six-season run of the Breaking Bad prequel. As the timelines of these two series intersected in the final season of Better Call Saul, demand for both series rose and stayed consistently high.

In terms of growth, South Park saw the largest percentage increase in its demand this week (up 33%).  The show celebrated its 25th anniversary this past week and numerous fan reflections, marathons, and specials helped drive demand for the show higher.  Perhaps the one that drew the most attention was an anniversary musical special.  Additionally, a new South Park game was teased, capitalizing on high demand for the series in the gaming world.

Dragon Ball Z jumped into the top 10 ranking this week with a 23% increase in demand.  Dragon Ball Super: Super Hero came in first at the box office this weekend.  As fans flock to see the movie, many are also revisiting the classic show that introduced most fans to the franchise.

mediaplay_top10_digital_originals_8.22.png

Among digital originals this week, Stranger Things and The Boys held onto the first two places in the ranking.  Only Murders in the Building moved up one place in the ranking heading into its season finale on August 23rd.  As a murder-mystery-comedy the show has adeptly used suspense and cliffhangers to keep audiences eagerly awaiting each week’s installment.

The biggest gainer among streaming originals this week was Netflix’s Cobra Kai. A trailer for the upcoming fifth season was released this week and helped drive demand for the show up by 20% this week.  The large response to next season’s trailer is a good indicator that there is massive audience demand for new content from this show.  Additionally, it was announced that the creators of the show will be trying their hand at bringing another piece of 80’s nostalgia to life with a spinoff of Ferris Bueller’s Day Off.

  



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription