Insights

TV series demand across all television platforms for the U.S. (19 - 25 March, 2022)

29 March, 2022

Image: Our Flag Means Death, HBO Max

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This week, 19 – 25 March, Spongebob Squarepants and Saturday Night Live both retained their positions at the top of the overall rankings, despite both shows experiencing a decline in demand this week. SNL especially had a significant 11% decline, with 53.1 times the average series demand.

South Park had a 4% increase in demand this week, making it the third most in demand show overall in the US. The increase comes as the series is in the midst of releasing episodes from its 25th season, which premiered in February. Attack on Titan was next on the list with 49.6 times the average series demand.

My Hero Academia, had another 4% increase in demand this week, climbing up the rankings to seventh place, up from tenth last week. As mentioned earlier, the anime series is heading into its finale this year, and fan anticipation for the show is considerably high at this stage. As of this week, My Hero Academia is 43.6 times more in demand than the average series in the US.

Rick and Morty made its way into the overall rankings in tenth position this week (up from twentieth last week) with 41.5 times the average series demand, a 29% increase in demand. The 29% increase in demand came shortly after the interactive “Morty’s Mayhem” activation from Wendy’s and Adult Swim in Las Vegas from March 17-20.

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Stranger Things knocked The Mandalorian off the top spot in the digital original rankings this week after a 7% increase in demand which made it 36.2 times more in demand than the average series in the US. The increase in demand for Stranger Things is possibly bi-fold. Five days ago, Netflix revealed new images for the upcoming season 4, including an image of Hopper alive. On the other hand, another development that has sent fans’ into a tizzy was the announcement of the Far Cry 6 and Stranger Things crossover mission release date.

HBO Max’s Our Flag Means Death made its debut in the digital original rankings this week after a successful first season which wrapped up on March 24. The comedy series has been widely well received among audiences for its story, inclusivity and the performance given by leads Taika Waititi and Rhys Darby. Shortly after the season finale, the series saw a 32% increase in demand, making it 34.2 times more in demand than the average series in the US this week.

The Witcher had an 8% increase in demand this week after it was revealed that the next Witcher game is currently in development, making it the fifth most in demand series in the US. The show had 30.1 times more demand than the average series this week. It was followed by Titans in sixth place, and The Book of Boba Fett (which had a 6% decline in demand) in seventh place.

Cobra Kai also had a 5% increase in demand after co-creator Jon Hurwitz revealed at the PGA awards that the upcoming season would have “a lot more insanity” and that more seasons were already planned out. Star Trek: Discovery was another entrant into the top digital original rankings list this week, after a 10% increase in demand which came after its season finale wrapped up on March 17. The Paramount+ series had 26.2 times the average series demand this week, making it the tenth most in-demand digital original in the US.

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