Insights

United Kingdom TV genre demand report

Parrot Analytics has recently taken an in-depth look at the the most popular TV genres in the United Kingdom based on the United Kingdom audience demand of each platform’s digital original productions. Our television genre report leverages United Kingdom demand data for streaming originals from Netflix, Amazon Prime Video, Hulu, CBS All Access, DC Universe as well as local SVOD platforms.

Please download the full 60 page report, which also includes data and analysis for 9 other countries: United Kingdom television genre report.

The most popular television genres in the United Kingdom

Parrot Analytics tracks tens of thousands of television titles in 100+ markets across all TV distribution platforms. This enables us to make the following observations concerning genres for the United Kingdom:

  • With 5.0% of the market demand share, the UK is the market in this report where digital original documentaries perform best.
  • British audiences also have an above average demand share for reality originals, which represent 3.2% of the market’s Q1 demand.
  • With only 3.8% demand share, the UK animation genre share is small compared to most other markets in this report.

The most popular TV subgenres in the United Kingdom

Here are our findings concerning TV subgenres:

  • The subgenre with the most demand from digital original titles in this quarter is superhero series.
  • The UK’s high demand for digital original documentary titles shows in this chart as well: The UK is the only market in this report that has a documentary subgenre as one of its largest subgenres. True crime is the 10th largest subgenre by total demand.

Download the free TV genre report for the United Kingdom

Download this report now and discover the latest SVOD market demand trends for the United Kingdom. Our comprehensive global TV demand report includes the following insights:

United Kingdom Domestic TV Insights:

  • We reveal the United Kingdom SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu and CBS All Access based on audience demand for each platform’s digital originals.
  • Discover how SVOD market share trends in the United Kingdom have changed over the last 24 months.
  • Find out what percentage of the market for drama and action/adventure digital originals each SVOD platform has managed to capture over the last 24 months.
  • Discover the genre demand share for all digital originals in this market as well as the 10 most in-demand subgenres in this territory.
  • Find out the demand distribution of a selection of digital originals in this market.
  • Discover the top 20 digital streaming shows in the United Kingdom, as well as 5 additional titles of interest to audiences.

Global Television Insights:

  • Find out the global SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu and CBS All Access across 100+ markets; this has been calculated based on the worldwide demand for each platform’s originals.
  • A TV industry update for Q1 2019 detailing important market events concerning SVOD services.
  • This report also includes data for the following additional territories: Belgium, China, Hungary, Ireland, Japan, Netherlands, Russia, South Africa, United Kingdom and the United States.

Note: This version of The Global TV Demand Report does not include any market share information for as yet unreleased SVOD platforms such as Apple TV+ (Apple TV Plus), HBO Max by WarnerMedia/AT&T, NBCU/Comcast’s Peacock, Quibi and Disney+. Parrot Analytics publishes this report each quarter, be sure to bookmark https://insights.parrotanalytics.com/tv to gain access to the latest available market share report across all SVOD platforms.

After reading this article you may have a few questions, such as “How can TV series and SVOD platforms generate demand in markets where they are not yet available?” Please make sure to read our methodology for demand attribution and also our knowledge base article on how Parrot Analytics defines a “digital original” series.

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