Insights

United States series charts including audience SVOD demand (13 - 19 September 2020)

21 September, 2020

Image: The Mandalorian, Disney+

Overall - Demand VS Market Average Copy.jpg

There is stability this week at the very top of the United States chart of the most in-demand series. The top four series have some demand changes up and down compared to last week, but there are no changes in their rankings. Nickelodeon’s Spongebob Squarepants remains America’s most in-demand series, followed by anime series My Hero Academia from Japan’s YTV. The newly-on-Netflix Cobra Kai stays in third and remains the most in-demand digital original in the US. Finally, HBO’s Game Of Thrones rounds off the top four.

This week shows a surge in demand for Disney+’s The Mandalorian from US audiences. Demand for the sci-fi action show increased by 17.3% against the US average series, moving to rank fifth overall. Disney released a trailer for The Mandalorian Season 2 on September 15th, which prominently featured the beloved ‘Baby Yoda’ character. The new season will premiere on Disney+ on October 30th.

Three series return to the overall US top ten this week. Demand for Comedy Central’s South Park rises 29.2% compared to the market after news that the satirical animation will return on September 30th for an hour-long special episode on the COVID-19 pandemic. The CW superhero series The Flash also rises, increasing 12.0% against the market to rank sixth this week.

However, the fastest rising series in the overall US top ten this week is NBC’s reality competition America’s Got Talent. Demand for the show rose by 30.0% against average from last week, moving it from rank 30th to 9th. This rise in attention comes after Korean supergroup BTS performed on America’s Got Talent on the September 16th episode.

Digital Original - Demand VS Market Average.jpg

In the chart of the ten most in-demand digital original series in the USA, Cobra Kai makes it a second week in a row as the original series with the most audience SVOD demand.

The trailer release mentioned earlier moves The Mandalorian up to this week’s second ranked original, up from last week’s fourth. The increase of 17.3% against the US series average means the Star Wars show is this week’s fastest growing digital original series. The renewed audience attention for Star Wars series seems to have impacted Star Wars: The Clone Wars as well. The Clone Wars and The Mandalorian Season 2 have already been confirmed to have some character overlap. US demand for the recently concluded Disney+ animation rises 11.8% as this week’s second fast digital original rising series.

Finally, Amazon Prime Video’s The Boys continues to climb this chart as Season 2 episodes are released weekly. The Boys is now the third highest digital original series by audience SVOD demand in the country.


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