Insights

United States SVOD Trends 2017

4 March, 2018

Parrot Analytics has recently taken an in-depth look at SVOD demand trends in the United States, including:

  • The top 20 digital streaming shows in the United States across all SVOD platforms in the country.
  • Which genres American audiences prefer and how these preferences have changed over a period of 12 months.
  • The market share of the major OTT platforms Netflix, Amazon Video and Hulu in the United States.
  • How the platform share of audience demand changes over time for Apple, CBS All Access, Crackle, Facebook, Seeso and YouTube Red.

We are pleased to reveal the following findings of our comprehensive study.

 

Top SVOD Platforms and Streaming Television Shows in United States

With over 50 new titles released in 2017 alone, Netflix accounted for over 70% of the total demand for digital original series. Amazon, Hulu, and all other platforms accounted for an equal amount of demand with 10% each.

 

Stranger Things was the most popular digital original series in the United States in 2017, followed by new release 13 Reasons Why. The third-most popular show, Star Trek: Discovery, single-handedly increased the demand for CBS All Access to be greater than the total demand for Amazon and Hulu titles following its release in September.

Apple’s most popular series, Carpool Karaoke, was more than twice as in-demand as Facebook’s Humans of New York.

Top TV Series Genres in United States

The demand for dramas started the year twice as high as any other genre and its lead only increased throughout 2017. Comedy was the second-most popular genre, but science fiction surpassed it with the release of the second season of Stranger Things and Star Trek: Discovery.

 

Please download the full 65 page report here, which also includes data and analysis for 9 other countries: United States Television Report – SVOD Demand and Audience Preferences

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