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Presented below is the section for the United States from The Global Television Demand Report. Enjoy!

United States genre and subgenre preferences

• Nearly one fifth of demand for shows in the US was for a reality series (19.8%). This was the largest share of demand for the genre in this report.
• Despite the success of several high-profile action series like House of the Dragon and The Boys, the action genre accounted for a lower share of demand in the US (17.2%) than in any other market in this report.
• American audiences gave the largest share of demand for the talk-show genre across markets in this report. 3.5% of demand for shows in the US was for a talk-show series in Q2 2024.

• The true crime subgenre stands out as a bright spot helping to drive Americans’ high demand for documentary series. 2.3% of demand for shows was for a true crime series – higher than in any other market in this report and above the global share of demand for these shows (2.0%).
• The popularity of reality content in the US spans several different subgenres including property, celebrity, and lifestyle. American audiences gave a larger share of demand to these subgenres than other markets in this report.
• Procedural content punches above its weight in the US. The 0.8% of procedural titles account for 2.4% of demand for shows. However, this is merely in line with the global share of demand and several other markets have a higher demand share for procedural series.

United States originals share of demand and demand distribution

• Netflix originals accounted for the largest share of demand across platforms in the US. The 9.1% of demand for a Netflix series was up slightly from last quarter (9.0%) and reflects continued growth from the streamer.
• Content from ABC drove 4.1% of demand for series in the US which is a larger share of demand for this content than in any other market in this report.
• Shows from a Discovery channel or platform accounted for a larger share of demand in the US (3.0%) than in any other market in this report. High demand in the US for reality and documentary series helped this content succeed.

• With its latest season only around for two weeks of Q2, House of the Dragon still ranked as the fourth most in-demand show in the US for the quarter. Its finale aired August 4th, so expect even higher demand for the show in Q3.
• Long running CBS procedural, Blue Bloods, is going into its final season still beloved by audiences. The show ranked as the 61st most in-demand show in the US in Q2 ahead of its final season premiere set for October.
• Game Changer, a panel game show from the streamer, Dropout, ranked among the 100 most in demand shows in the US and higher here than in any other market in this report.

Top series in the United States

Here are the top 20 most in-demand series in Q2 2024 in the United States across all platforms:

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