United States Television Audience Trends 2017

4 March, 2018

Parrot Analytics has recently taken an in-depth look at television audience trends in the United States, including:

  • How new TV shows are discovered online by television audiences in the United States broken down by age and gender.
  • How new TV series are discovered offline by television audiences in the United States broken down by age and gender.
  • How audience engagement drives demand for digital streaming television series in the United States.

We are pleased to reveal the following findings of our comprehensive study.


How TV audiences discover new television shows to watch in the United States

Word of mouth — hearing about a new series from friends online — dominates the methods by which people discover content online as well as offline. This method is common across all age brackets, but women are more likely to find new shows via word of mouth than men.



For offline content discovery, the study found people in the United States tend to find out about new television series via word of mouth: 45% of people discover new shows from their friends, family, and acquaintances. Commercials on television, which are a common method for women, are more effective than cinema or outdoor advertising, which is a more common method of discovery with men.


Please download the full 65 page report here, which also includes data and analysis for 9 other countries: United States TV Report – OTT Market Share and Audience Preferences.


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