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US Fastest Risers June 2021: What digital originals grew the most in demand last month?

12 July, 2021

We looked at the digital original series which grew most in demand in the US in June compared to May.  Leading the pack of shows that grew the most in demand is Sweet Tooth from Netflix.  Demand for this show in June was more than 7 times its demand in May.  The show premiered on June 4th.  Contrast this with Loki from Disney+.  This latest Marvel show was released on June 9 and had demand in June nearly 3 times its demand in May.  Marvel fans were highly anticipating Loki, so the show had a higher pre-release demand compared to Sweet Tooth which surprised audiences and grew more in demand month-on-month.

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Rounding out the top 3 fastest risers was Panic from Amazon Prime Video which nearly matched Loki’s month-on-month increase.  The premiere of the new teen drama from Amazon was likely helped by the streamer releasing all 10 episodes at once, creating a binge release spike in demand.

Love, Victor from Hulu returned for its second season on June 11.  Its second season release was timed to coincide with Pride month so may have benefitted from a boost in interest due to timely relevance. 

Netflix heavily promoted the lead-up the season 4 premiere of Elite as #EliteWeek.  To help boost demand for the show in the week ahead of its release Netflix dropped sets of episodes (Elite: Short Stories) as a prelude to the new season.

The successful season 2 premiere of Why Women Kill will be good news for Paramount+ as the recently rebranded streamer finds its footing.  This show has not been among the most in-demand originals from Paramount+, generally led by Star Trek series, so this result shows that interest in its other originals is growing.


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