Insights

American Demand for Korean Content: Is Parasite making these shows viral?

22 July, 2020

Demand for Korean content in the US has been growing rapidly. Here we reveal recent trends and long term patterns of demand in this category. Included is a look at the impact of the hit film Parasite on demand for Korean TV series. We show which platforms have been able to take advantage of these trends and which Korean series are most in-demand among American audiences.


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