Insights

US Top 10 Connected Device & More Audience Measurement (1 – 7 May, 2016)

9 May, 2016

Image: Fuller House, Netflix

Connected device audience measurement is fast becoming a reality. Yet, we believe that much more than this is required to get a true measure of audience demand for content. Platforms, connected TVs, mobiles phones, tablets – the number of devices that allow audiences to access content are exploding at an alarming rate. A true holistic metric is required, such as Parrot Analytics’ Demand Expressions, which is the global audience measurement standard for entertainment content. Let us now take a look at what our data says about the U.S. domestic market.

Top 10 Digital Originals:

Fuller House continues to be the most in-demand digital original series, with 1 million more Demand Expressions than Hulu’s 11.22.63.

Orange is the New Black has increased in demand to be the third-most popular digital original title, perhaps in anticipation of its season four release in a month.

For the second week in a row, Amazon has no titles in the top ten digitial original series.

Top 10 Overall:

Game of Thrones continues to dominate with more than double the demand of The Walking Dead and Fear the Walking Dead.

The top network show, Empire, increased in demand to become the sixth-most popular title this week.

Dancing With The Stars entered the top ten this week, the first reality show to do so in several weeks.

 

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