US TV Content Ratings Top 10 (17 – 23 April, 2016)

Image: Unbreakable Kimmy Schmidt, Netflix

With business models evolving where subscription and churn metrics are playing a far more important role than advertising, US TV content ratings will need to adapt. Parrot Analytics’ cross-platform demand metric, Demand Expressions, is a globally standardized metric that gives context to audience demand across all platforms in 100+ markets. Let us now take a look at the U.S. domestic content ratings:

Top 10 Digital Originals:

As predicted, Unbreakable Kimmy Schmidt has risen to become the most in-demand digital original in the first full week since its second season was released.

Hulu’s 11.22.63 remains in high demand, as it is in second place ahead of recent Netflix hits such as Fuller House and House of Cards.

Hulu’s The Path and Amazon’s The Man in the High Castle are still less popular than many Netflix shows.

Top 10 Overall:

Ahead of its season 6 release, Game of Thrones has overtaken The Walking Dead as the most in-demand series overall.

Fear the Walking Dead has declined to be behind The Flash, Better Call Saul, Pretty Little Liars and Vikings in terms of demand.

Again, there are no SVOD originals in the top ten overall shows by demand.

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