Insights

Which Spanish language series are conquering the world?

1 October, 2021

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Unsurprisingly, the Spanish language series with the highest travelability is La Casa de Papel. Over the past year its travelability has been 59.0 times greater than the average series. Considering the top markets for this show over the past years reveals how exactly it has taken the world by storm. Its first few years it had by far the highest demand in its home market, Spain. In 2019 it really took off around the world with its season 2 premiere on Netflix. So far this year, demand for La Casa de Papel in India is 21x the average series demand while in Spain its demand is 20x the average series.

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The above chart shows the Spanish language series with the highest travelability this year. Ranking second is another Netflix series from Spain - Elite. Netflix has clearly been able to replicate some of the success La Casa de Papel has had finding global audiences.

El Inocente from Netlfix currently has 2.8 times the travelability of the average series. It is an interesting example of how drawing on international source material can help boost a show's global appeal. The show is in Spanish, set in Spain, but is based on a novel by Harlan Coben, an American author.

In fact, half of the 10 Spanish series with the highest travelability are Netflix originals. This points to one of the factors that help a series find global success - accessibility. The fact that Netflix is a globally available streamer with millions of subscribers makes it more likely that its originals are discovered by subscribers even if they live far away from a show's home country.

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