Insights

Zoey's Extraordinary Launch Strategy: How to build demand following a series premiere

2 March, 2020

A Parrot Quick Insight

Zoeys_extraordinary_playlist_launch_final.png

Zoey’s Extraordinary Playlist released its first episode on January 7, 2020. NBC chose a unique release strategy for this series. The first episode was made available for free on many digital platforms (including YouTube, Facebook, and Spotify) and there was a nearly six-week gap between this and the second episode, during which time NBC hoped to generate excitement for the series in the digital space before bringing it back to linear.

This analysis shows that strategy succeeded in boosting enthusiasm for the show. Rather than losing momentum during the hiatus, the series’ second episode had 2.3 times the demand of the first. This is an even more impressive result given that the average new series only increases demand for its second episode by about 10%.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.

Exclusive global, regional and market-specific content and talent analyses
Rank 10,000+ talent in 50+ markets across all platforms
Rank 18,000+ TV shows in 50+ markets across all platforms

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription