Parrot Analytics has a team dedicated to helping journalists make sense of today's ever-evolving entertainment landscape. We work with the top news organizations in the world to provide the data and industry analysis needed to make your reporting standout.
Our expertise is routinely called on by leading publications and news networks.
New projections from Insider Intelligence say U.S. adults are expected to watch more digital streaming video per day than traditional linear TV. Brandon Katz, industry strategist at Parrot Analytics, joined CBS News to break down how viewers are spending their time and where these trends are headed.
Parrot Analytics' Industry Strategist Brandon Katz joins 'Bloomberg Technology' to discuss Netflix earnings, the new CEO change, Netflix's strategy going forward and their current status in comparison to other players in the streaming space. (Source: 'Bloomberg Technology', 19/01/2023) To know more about Parrot Analytics' full suite of audience demand measurement products, visit: https://www.parrotanalytics.com/products
Parrot Analytics' Director of Strategy Julia Alexander joins Yahoo Finance Live to discuss Warner Bros. Discovery earnings and its cost-cutting measures. To know more about Parrot Analytics' data suite, feel free to contact us at: https://www.parrotanalytics.com/contact/ (Source: Yahoo Finance)
Netflix announced the addition of 2.4 million subscribers in their Q3 2022 earnings. However, this doesn't mean the platform is entirely out of hot water just yet. Parrot Analytics' PR and Communications Manager, Wade Payson-Denney joins BBC World News to discuss Netflix's latest earnings, and what could come next for the old guard streamer. (Source: BBC World News)
Watch now: Parrot Analytics Director of Strategy Julia Alexander joins Emily Chang to discuss Paramount's and Warner Brothers Discovery's earnings results and growing streaming market share, and gives her insight into the overall competitive media landscape. (Source: Bloomberg)
During the pandemic, Netflix's stock skyrocketed off of superb subscriber growth. Now that the market cap has fallen along with subscriptions, is Wall Street to blame for never quite understanding what it was investing in? (Source: CNN)
Get access to the latest press updates including our streaming report card, topical TV, movie and platform analyses, as well as our quarterly entertainment company earnings analyses.
Benchmark the performance of the major US entertainment platforms. An excellent resource for journalists, and entertainment finance & strategy professionals alike.
Each quarter we provide our unique audience demand-driven perspective on the top global entertainment company earnings reports to provide valuable industry context.
Hear from Parrot Analytics industry experts as we dissect the latest industry trends and dynamics, platforms, TV shows, movies, talent and brands.
We are trusted by the smartest minds in media to help maximize business outcomes.
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PR & COMMUNICATIONS MANAGER
For us, research and market analytics are more critical than ever. All the articles where we run stats or trends are highly consumed, I would say between 8% and 20% more than the usual metrics. Our partnership with Parrot is solid gold.
I've found the data provided by Parrot to be absolutely fascinating…In an age of streaming, where services like Netflix and Disney+ avoid giving detailed viewing figures, the demand stats are a very useful way of comparing shows…it allowed us to produce something quite unique with solid data behind it to illustrate the problem.
I've found Parrot’s data incredibly valuable in terms of contextualizing popularity, reach, and relative “succes” of shows. For major titles such as Stranger Things, The Mandalorian and The Witcher, it has helped paint a more complete picture of the show’s relevance in a streaming age that supports more than 500 series. We’ve used your data for both individual show breakdowns and for larger rankings stories. Appreciative of the work you guys put into it.
We use Parrot Analytics demand data as our weekly 'chart of record' for the popularity of streaming series because no other comprehensive chart of this kind exists. People - consumers, as well as trade - like to see the relative popularity of movies, TV shows and other filmed content - which is why Parrot Analytics' weekly chart is an integral component of our weekly research offerings.
Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200-plus countries. Parrot Analytics’ partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition, and marketing decisions, as well as increase D2C growth and retention.
Global audience demand measurement enables smarter decisions along the entire content development and monetization lifecycle. Click here for an in-depth explanation of our methodology.
PART 1 - To say that a lot has happened to the entertainment industry and, subsequently, the streaming revolution, would be the definition of an understatement. Netflix produced nearly 60% of its most in-demand premieres in 2022, and also saw its market cap fall more than $120 billion as Wall Street changed the fundamentals for measuring streaming success.
PART 2 - To say that a lot has happened to the entertainment industry and, subsequently, the streaming revolution, would be the definition of an understatement. Netflix produced nearly 60% of its most in-demand premieres in 2022, and also saw its market cap fall more than $120 billion as Wall Street changed the fundamentals for measuring streaming success.
Everyone wants the next big franchise. Marvel Studios has generated close to $25 billion at the global box office alone since 2008’s Iron Man - and that doesn’t include ancillary revenue, Disney+ subscriptions activated, theme park visits, or games licensing opportunities. Joker, a darker take on DC Comics’ most infamous villain, saw more than $1 billion at the box office and spurred a sequel, with director Todd Phillips in talks to potentially help architect the future of the DC Cinematic Universe.
Hollywood has tried to figure out how to successfully wade into the world of video games for decades, but a recent string of animated and live-action hits have demonstrated there is more demand than ever from fans to see exceptional adaptations and extensions of their favorite games.