Parrot Analytics is leading the conversation

Our expertise is routinely called on by leading publications and news networks.

Company announcements

We are trusted by the smartest minds in media to help maximize business outcomes.

Frequently asked questions

What kind of questions can you help me with for my story?

Where are you headquartered?

Can you provide a bit of information about your founder?

How does Parrot Analytics measure demand?

What are your company’s products and capabilitites?

Got a question?

I would love to hear from you. You can reach me here: ⁠

Wade Payson-Denney


Looking for our brand assets?

Recent press coverage

Relied upon by the industry’s leading publications and news organizations

For us, research and market analytics are more critical than ever. All the articles where we run stats or trends are highly consumed, I would say between 8% and 20% more than the usual metrics. Our partnership with Parrot is solid gold.

Diego Alfagemez

Sales & Content Manager, Señal News

I've found the data provided by Parrot to be absolutely fascinating…In an age of streaming, where services like Netflix and Disney+ avoid giving detailed viewing figures, the demand stats are a very useful way of comparing shows…it allowed us to produce something quite unique with solid data behind it to illustrate the problem.

Thomas Bacon

Staff Writer

I've found Parrot’s data incredibly valuable in terms of contextualizing popularity, reach, and relative “succes” of shows. For major titles such as Stranger Things, The Mandalorian and The Witcher, it has helped paint a more complete picture of the show’s relevance in a streaming age that supports more than 500 series. We’ve used your data for both individual show breakdowns and for larger rankings stories. Appreciative of the work you guys put into it.

Brandon Katz

Former Entertainment News Reporter

We use Parrot Analytics demand data as our weekly 'chart of record' for the popularity of streaming series because no other comprehensive chart of this kind exists. People - consumers, as well as trade - like to see the relative popularity of movies, TV shows and other filmed content - which is why Parrot Analytics' weekly chart is an integral component of our weekly research offerings.

Thomas K. Arnold

Publisher & Editorial Director

About Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200-plus countries. Parrot Analytics’ partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition, and marketing decisions, as well as increase D2C growth and retention.

Understanding Audience Demand Measurement

Global audience demand measurement enables smarter decisions along the entire content development and monetization lifecycle. Click here for an in-depth explanation of our methodology.

Essential Analysis

Entertainment trendspotting for journalists

Spot audience entertainment trends quickly across TV shows, movies and talent and access consolidated insights on global entertainment trends, industry dynamics, platforms and brands.