On May 19, when the whole of “13 Reasons Why” season 2 dropped, the show blew past YouTube’s star original “Cobra Kai,” the previous top-trending digital original on our charts for the U.S. “13 Reasons” peaked at 64.4 million Demand Expressions on the date of its premiere (vs. a peak of 51.5 million for “Cobra Kai”), reinforcing the show as one of Netflix’s top breakout hits.
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