Industry News

15 great Chinese dramas to binge

15 January, 2022

Before Squid Game rocketed to No. 1 in 94 countries, with 142 million viewers and over 3 billion minutes watched, Story of Yanxi Palace was in 70 countries with 700 million viewers in a single day, reaching more than 15 billion views and becoming Google's most searched show in 2018, even though Google isn’t available in China. Yet most Americans have never heard of it.

Propelled by Netflix’s push for global dominance, Americans are discovering a taste for international content. A whopping 97 percent of US Netflix subscribers watched non-English content last year. Interest in Korean dramas has doubled in the past two years, while anime increased 50 percent from 2019 to 2020.  With Asia accounting for more than half of Netflix’s new subscriber base, expect more hits from South Korea and Japan.

But what about the second-largest entertainment creator from a market where Netflix doesn’t operate?

Visit Wired to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription