Four Marvel TV series were more popular than What If...? during the month it premiered. The Disney+ streaming service has been a remarkable success, exceeding all expectations in terms of subscriptions; it passed 100 million subscribers in March 2021, several years earlier than had been expected. Marvel and Star Wars content has been at the heart of this success story, with Disney releasing a steady stream of tie-in TV series such as The Mandalorian, WandaVision, and the current animated What If...? series.
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