With so many platforms in the streaming space, exclusive and popular IP is essential for media companies looking to get a leg up on the competition.
Insider regularly looks at the biggest TV shows available to stream, through data from Parrot Analytics. The data firm measures audience demand, which reflects the engagement with and interest in a TV show. The company has provided Insider with plenty of data during the streaming boom of the last few years, including a monthly ranking of the top nine most in-demand original streaming shows in the US for each of the last nine months (since July 2021). The rankings are based on how much more in demand the show is than the average series in the US.
Insider analyzed that nine months of streaming data, and some points stood out:
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