Parrot Analytics’ director Bruce Tuchman argues that consumer behaviour – and people moving houses – is killing the basic cable bundle in the US. A year ago, there were still several industry prognosticators who sincerely and ardently expressed their views that the linear cable business was so strong that it could not be so easily made obsolete by digital contenders. But by the end of 2017, over 22 million people will have ‘cut the cord’, with millions more people moving, buying or renting new homes and never connecting to a cable or satellite box.
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