Industry News

A global setback? Netflix falls short of it's subscribers goals

21 April, 2021

Netflix is still the dominant player in the worldwide streaming game, but its global and US digital original demand share have shrunk to record lows in the first quarter of 2021 due to rising competition from the likes of Disney+, Apple TV+, HBO Max, and more, according to new data from Parrot Analytics.

Nevertheless, total global demand for Netflix original content continues to go up, a good sign for continued subscriber growth. The service also accounted for seven of the top 10 most in-demand digital original series worldwide in the period, and had the most in-demand digital original in the United States with “Cobra Kai”.

On Tuesday, the streaming giant reported it added 2 million less subscribers than it expected between January and March. Globally, Netflix added 4 million accounts in Q1, bringing the company to 207.6 million subscriptions overall. This numbers came in below the 6 million new accounts the company projected for the period.

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