It’s hard to think of Apple Inc. as the little guy, but the company has spent the past few years in the shadow of streaming giant Netflix Inc. and others.
Despite a vastly smaller programming library, though, it took Apple less than three years to achieve a feat that no streaming company — not even Netflix — had thus far accomplished. Apple became the first streaming company to take home a best-picture Oscar on Sunday, as its heartwarming film “CODA,” which follows the hearing daughter of a deaf family and her journey with music, nabbed the ultimate recognition.
Content is everything to Netflix, but it’s still a small piece of the pie at Apple, which sees streaming media as one leg of an effort to drive subscription revenue. Apple rolls out just a handful of new programs every month, whereas Netflix put out more than 70 Netflix originals in March. But Apple seems willing to spend up when it has strong conviction about the title, and it reportedly paid $25 million for the rights to “CODA,” according to Deadline.
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