Industry News

Acura's racing anime series aims to draw young premium drivers

21 January, 2022

Acura premiered an anime series at the Sundance Film Festival to promote its Type S vehicle lineup, according to a news release. The automaker is returning as a presenting sponsor of the event, which recently shifted to an all-virtual format, for the 12th consecutive year.

"Chiaki's Journey" chronicles the story of Chiaki, an aspiring racer who's mentored by her uncle Noboru and clashes with rival Erich Kang on the track. Four 60-second "episodes" are available on YouTube and appear across partner platforms Crunchyroll — an anime streaming service — Jalopnik, Gizmodo, IMDb, The Takeout, AV Club and Kotaku.

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