Industry News

Acura's racing anime series aims to draw young premium drivers

21 January, 2022

Acura premiered an anime series at the Sundance Film Festival to promote its Type S vehicle lineup, according to a news release. The automaker is returning as a presenting sponsor of the event, which recently shifted to an all-virtual format, for the 12th consecutive year.

"Chiaki's Journey" chronicles the story of Chiaki, an aspiring racer who's mentored by her uncle Noboru and clashes with rival Erich Kang on the track. Four 60-second "episodes" are available on YouTube and appear across partner platforms Crunchyroll — an anime streaming service — Jalopnik, Gizmodo, IMDb, The Takeout, AV Club and Kotaku.

Visit Marketing Dive to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription