Industry News

Amazon’s understated video dominance should not go unnoticed

17 April, 2021

By comparison to the record year for Netflix, and the irrepressible rise of Disney+, Amazon has somewhat flown under the radar as a VOD player over the past year.

The news however that Amazon now has 200 million Prime subscribers globally generating US$126 billion of value for the company should come as no surprise given the ubiquitous status of a company as sprawling as the rainforest after which it was named.

The milestone was announced in a letter to investors from outgoing CEO Jeff Bezos, who noted that subscribers had increased by 50 million year-over-year. It previously took Amazon two years to amass 50 million subscribers. The figures demonstrate that Amazon has a dominant position in households across the world and across all aspects of consumer life as a genuine megacorporation.

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