Industry News

Americans are consuming more foreign content than ever

16 February, 2021

Content from abroad is boosting its share of the American entertainment diet, thanks in large part to streaming, the pandemic and the creator economy.

The U.S. demand share for non-U.S. content was higher each quarter in 2020 than in the previous two years, according to data provided to Axios from Parrot Analytics, which measures demand for entertainment content.

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