Industry News

Americans are watching more international TV than ever before

20 November, 2022

On the eve of the International Emmys, recent studies show that viewership for foreign shows has more than doubled since 2018.

Before the International Academy of Television Arts & Sciences hands out the winged statuettes for the 2022 International Emmy Awards, they should preface the event by saying: Mission accomplished.

When the Academy held the inaugural International Emmys in 1973, the interest in, and market for, non-U.S. television was close to zero. This was the pre-cable, three-network world, and foreign programming, or diversity of any sort, was hard to find on the primetime schedules.

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