On the eve of the International Emmys, recent studies show that viewership for foreign shows has more than doubled since 2018.
Before the International Academy of Television Arts & Sciences hands out the winged statuettes for the 2022 International Emmy Awards, they should preface the event by saying: Mission accomplished.
When the Academy held the inaugural International Emmys in 1973, the interest in, and market for, non-U.S. television was close to zero. This was the pre-cable, three-network world, and foreign programming, or diversity of any sort, was hard to find on the primetime schedules.
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