UK broadcasters are striking back in the battle for audiences by putting their VoD platforms at the centre of commissioning decisions, making use of audience data and tapping into their extensive archives.
Broadcasters’ video-on-demand offerings are no longer simply a place for viewers to catch up on linear TV they’ve missed. However, moving from linear broadcasting to streaming is not like simply flicking a light switch – nor is it a zero-sum game, where the latter will completely replace the former. At least not yet.
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