Industry News

Analysts predict weekly streaming shows to win over binge show drops

3 January, 2022

It looks like the weekly release of new episodes is the winning model for streaming services if some analysts are to be believed. While no one seems to be predicting heavy hitters in the streaming landscape like Netflix to immediately and completely abandon their model of releasing all episodes of a series at once, streamers like Amazon and Disney+ showed that weekly released prove beneficial for the growth and longevity of a show. 

"While 2020 was the year of binge-watching – thanks largely to pandemic shutdowns – 2021 reminded viewers that sometimes the best TV-watching experiences come on a once-a-week basis, allowing more time to absorb plot developments and speculate about what will happen next," Mike Murphy said. The analyst cites WandaVisionTed Lasso and Succession of examples of weekly releases which provided discourse where its audience interacted and built interest. 

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