Industry News

"Instigators" helped Apple TV+ add 50,000 subscribers

25 August, 2024

When Apple won a bidding war in 2021 for the rights to make the action comedy “Wolfs” with George Clooney and Brad Pitt, it did so in part because it promised the stars it would put the movie into a large number of movie theaters. “Brad and I made the deal to do that movie where we gave money back to make sure that we had a theatrical release,” Mr. Clooney said last year in an interview with the Hollywood trade publication Deadline. But this month, just six weeks before the film was set to show up in thousands of theaters around the United States, Apple announced a significant change in plans. “Wolfs” will now be shown on a limited number of movie screens for one week before becoming available on the company’s streaming service on Sept. 27. (Internationally, it won’t appear in theaters at all with the exception of the Venice Film Festival, where it will premiere on Sept. 1.)

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