Industry News

Apple services set records, with streaming service TV+ ‘moving in right direction’

28 July, 2021

Apple had plenty to celebrate in reporting record third quarter profits and revenues overall and in its booming services unit, which hauled in $17.5 billion in revenue, up one-third from a year ago.

But while CEO Tim Cook spent a minute praising the 35 Emmy nominations – including a record 20 for hit freshman comedy Ted Lasso – he lingered little more than that in discussing one of Apple’s more expensive and high-profile new ventures, the streaming video service Apple TV+.

The plenitude of nominations, though well behind the many dozens doled out by the TV Academy to competitors Netflix and HBO/HBO Max last week, “speaks to the quality of our programming and enthusiastic reception from critics and audiences alike,” Cook said during opening remarks.

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