Industry News

Apple TV+ may be hit hardest by strikes as WBD’s Max fares better, says Parrot

17 August, 2023

Apple TV+ may be hit harder than its SVoD peers by the SAG-AFTRA and WGA strikes, according to research and insights firm Parrot Analytics, while Warner Bros Discovery (WBD)’s Max is better placed to weather the storm.

In its streaming report card for the second quarter of 2023, Parrot noted Apple TV+ relies on original content more than its streaming peers, while a tendency for shorter seasons these days means existing content is less bingeable.

“Apple TV+ is more reliant on original programming than any other streamer and might feel the pains of a prolonged Hollywood work stoppage faster than its competitors when it no longer has new shows and movies in the can. Even if Ted Lasso proves to be as re-watchable as sitcoms like Friends or The Office, it only has 36 total episodes, compared to over 200 for each of those,” the report said.

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