Industry News

Apple TV Plus Series Launch to Tepid Demand, Data Suggests

5 November, 2019

Apple TV Plus may need to be patient with its first original series.

Analysis of the U.S. market indicates that Apple’s shows generated fairly modest levels of demand immediately post-release (see charts below). That’s according to exclusive data from Parrot Analytics, which examined the 24-hour period following the Apple TV Plus launch last Friday, and compared it with the demand levels 24 hours following release for all new streaming titles debuting in 2019.

Only one Apple TV Plus series, “See,” starring Jason Momoa, came close to cracking the top 20. Faring worse than “See” as well as two other new originals from Apple TV Plus was its flagship series, “The Morning Show.”

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