Industry News

Apple TV's deal with MLS seen as 'transformative' for both sides

28 August, 2023

Apple's streaming deal with MLS is a “pretty transformative deal for MLS and in many ways, for Apple” as well, according to The Ringer's Matthew Belloni. Parrot Analytics Dir of Strategy Julia Alexander noted there is an “MLS without Messi and an MLS with Messi, and even with Messi there are two different MLS’s.” Alexander said of Messi, “Clearly, demand for one player is making people tune in to the games. But the issue is if you look at the number of games and the number of teams in any given league, including the MLS, you have a problem that is almost reminiscent of European soccer in a lot of ways where you have this one team with one star player, so people are interested in watching him but that doesn’t translate necessarily to the rest of the league.”

Visit Sports Business Journal to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription