Industry News

“Arcane” skyrockets in global demand, highlighting Netflix gaming strategy

25 November, 2021

Netflix’s “Arcane,” a prequel of “League of Legends,” is the streaming giant’s latest video game adaptation to take the world by storm, lending credence to its long-term gaming strategy and highlighting the success of their partnership with Riot Games. As of November 21, “Arcane” - which has already been renewed for a second season - was the third most in-demand series in the world across all platforms, according to Parrot Analytics.

Globally, “Arcane” had 67.1x more demand than the average show worldwide, trailing only Amazon Prime Video’s “The Wheel of Time” (74.8x) and HBO’s “Game of Thrones” (70.7x). Audience demand for the show has grown exponentially since it debuted - up 629% with global audiences and 228% with American audiences between its debut on November 6 to 21, the last day of data available for this analysis.

“Its hybrid release schedule - dropping batches of three episodes each on the last three Saturdays - has successfully built demand for the show over time, in contrast to most Netflix series which are binge released and which peak in demand after two to four days of availability before dropping off,” Parrot Analytics said.

Visit Senal News to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription