Industry News

“Arcane” skyrockets in global demand, highlighting Netflix gaming strategy

25 November, 2021

Netflix’s “Arcane,” a prequel of “League of Legends,” is the streaming giant’s latest video game adaptation to take the world by storm, lending credence to its long-term gaming strategy and highlighting the success of their partnership with Riot Games. As of November 21, “Arcane” - which has already been renewed for a second season - was the third most in-demand series in the world across all platforms, according to Parrot Analytics.

Globally, “Arcane” had 67.1x more demand than the average show worldwide, trailing only Amazon Prime Video’s “The Wheel of Time” (74.8x) and HBO’s “Game of Thrones” (70.7x). Audience demand for the show has grown exponentially since it debuted - up 629% with global audiences and 228% with American audiences between its debut on November 6 to 21, the last day of data available for this analysis.

“Its hybrid release schedule - dropping batches of three episodes each on the last three Saturdays - has successfully built demand for the show over time, in contrast to most Netflix series which are binge released and which peak in demand after two to four days of availability before dropping off,” Parrot Analytics said.

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