Industry News

Ask the Mentor: What are 'taste clusters' and how do they relate to my show?

25 March, 2021

Taste clusters (or communities) are what TV rating and advertising demographic data have become in the age of streaming. And they’re used by SVODs (Streaming Video On Demand) worldwide.

Clusters segment the audience. They’re created from our viewing history data and used to predict what we’ll watch in the future. Most of us will fall into several taste clusters. Clusters are also different to consumer personas, or psychographics. For example, 'Tahir is a dedicated family man who wants to watch escapism with his wife once the kids are in bed.' Which just don’t allow for humans being unpredictable.

Visit ArtsHub to read this article.

Other insights you may enjoy


DEMAND360LITE

Monitor global content trends across 100+ platforms for 15,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get DEMAND360LITE?

  • Rank 15,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.